The Truth About Social Media Measurement & Marketing Dashboards
The quest for a social media marketing dashboard Holy Grail continues. But first do your homework on tools and understand these fundamentals: why you need a dashboard, pros and cons, the audience it...
View ArticleGoogle’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on...
View ArticleNextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at...
View ArticleAmelia Earhart Found in Google Doodle
The search for U.S. aviation pioneer Amelia Earhart has yet to turn up any evidence in the 75 years since she vanished somewhere over the Pacific Ocean. Earhart, who was born on this date 115 years...
View ArticleLink Building for Local Search
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and...
View ArticleExtreme Negative SEO: Know Your Vulnerabilities
Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter telling me how Google-y wrong I have gone?” In reality, there are worse and more...
View ArticleBing vs. Google: A Search Engine Taste Test (Of Things To Come?)
While the Bing It On challenge allows users to vote for their preferred set of results based purely on merit, this challenge doesn't fully paint the picture of Bing's growing strengths in the search...
View ArticleWhy Email Marketing Shouldn't be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO and other campaigns will also get...
View ArticleIs rel=author Really a Good Way to Judge Sources of Good Content?
Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all...
View ArticleMobile Consumer Spending: Big Data Insights for Holiday Retailers
Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of...
View ArticleCompetitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods...
View ArticleTop 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are...
View ArticleYahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian
For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on...
View ArticleMake News, Win Links
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's...
View ArticleBare Minimum SEO: 3 Things You Must Do
If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be...
View Article7 In-House SEO Initiatives for 2013
Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile search, social search, video SEO, online PR, SEO and social...
View Article18 Social & Local Marketing Ideas Based on the Consumer Journey
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step...
View ArticleHow to Manage an Effective Outreach Team
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and...
View ArticleBig Data - Has It Blinded Us With Science?
There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put...
View ArticleAwesome Frickin' Content
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing,...
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